2LIT RADIO WKDT 420
2LIT RADIO
WKDT 420
Artist advice

What Actually Gets an Indie Track Airplay

Musician performing live on stage

Every week our programming team goes through dozens of submissions. Most don't make the rotation — not because the artist isn't talented, but because of a handful of fixable things that have nothing to do with how good the song is.

1. Send us a finished mix, not a work-in-progress

We get it — you're excited and you want feedback. But airplay submissions need to be radio-ready: mixed, mastered, and at a consistent volume with everything else in rotation. A rough mix, even of a great song, gets passed over in favor of a polished one.

2. Tell us who you are in one paragraph, not one page

Our team is listening to a lot of music in a short window. A tight artist bio — who you are, where you're from, what the track is about — gets read. A five-paragraph press release gets skimmed and forgotten. Say the interesting thing first.

3. Follow up like a professional, not a stranger

If it's been a few weeks and you haven't heard back, a short, polite check-in email is completely fine. What doesn't work: submitting the same track five times in a week, or DMing every account associated with the station. We keep track of who's easy to work with — that matters for future features too.

The part most artists skip

Once you're in rotation, tell your own audience. Share the airplay, tag us, let your fans know where to listen live. Radio and artist promotion work best as a two-way street — we're putting your music in front of new ears, and your existing fans hearing it on-air adds credibility on both sides.

Ready to submit? Head to the Artist Hub and get your track in front of our team.


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